Pikpok wanted to complement their existing User Acquisition (UA) strategy with organic user acquisition (minus Facebook), to reinforce their UA spend through viral inviting mechanisms.
After analysing the user acquisition tools that are available on the market, PikPok decided to implement GetSocial's Smart Invites. Pikpok’s Smart Invites implementation was done by taking advantage of an incentivized sharing feature, where every time a user reached a major milestone in Doomsday Clicker, an invite was sent through an IM app or a Social Network, such as Twitter.
Users are more likely to trust recommendations from friends. Getsocial Smart Invites make mobile social sharing easy and effortless, attracting users to your app that are more valuable than other traditional UA tactics. The results from Doomsday validate that:
Whatsapp and other chat apps trumps Facebook, increasing the number of organic shares and higher conversion on referrals.
These referrals also bring in high quality users driving up retention and player LTV.
Large UA peaks (Appstore features) drive large viral peaks as well, so new users (whether paid or organic) help to increase your sharing coefficient through effective implementation of Smart Invites.