PocApp wanted to provide something truly unique and exciting in a terribly crowded marketplace to stand out and keep players from abandoning their game in favor of another new, shiny title. Ergo the chance of getting their game noticed was extremely low without a sustainable marketing plan. But most importantly – even if they managed to receive a high amount of downloads the biggest challenge was to retain these players longer.
PocApp studios implemented GetSocial's Smart Invites as their organic growth strategy in Castle Cats incentivizing users with in-game items for successful referrals.
They also added Activity Feed to enable their players to share their accomplishments in the game, communicate with each other and also with them and their in-game characters. PocApp's community manager played a pivotal role in supporting the community with regular updates and responding to user queries.
Excerpt from one of the posts from the community manager: "We will extend the event 1 more week!! Please note that the event will disappear for some days until we update the game later this week..."
Community engagement via Activity Feeds in CastleCats
Users delivered by GetSocial Smart Invite retained significantly better:
On the other hand, users that engaged with GetSocial activity feeds also retained significantly better
Incentivizing referrals increased the number of organic invites and yielded higher conversion rates to installs. These referrals delivered high-quality users driving up retention and player lifetime values for the game.
Activity Feed, on the other hand, fostered the community to further drive up the retention rates.