Sonic_SpeedBattle

Sega HARDlight acquired high LTV users with GetSocial Smart Invites for Sonic Forces: Speed Battle.

43%

Higher retention of referred players

87%

More game sessions for Referred users compared to others

15x

More played sessions by Power users

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Smart Invites

Sega HARDlight implemented Smart Invites for incentivized sharing feature. Power users (Viral Whales) generated five or more installs from their own connections, sending 109x more invites than a normal user.

Challenges

Multiplayer games are more fun with friends, so Sega HARDlight wanted to have an incentivized referral system for players to invite their friends in Sonic Forces: Speed Battle.

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Results

Users delivered by GetSocial Smart Invite retained significantly better and had higher LTV:


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Conclusion

Incentivizing referrals increased their organic installs and these referrals delivered high-quality users driving up retention and player lifetime values for the game.

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Adding GetSocial’s social layer to Sonic Forces: Speed Battle delivered incredibly encouraging results. By relying on the power of peer-to-peer recommendation, and rewarding users who invite their friends with in-game items, we not only saw significantly lower acquisition costs versus traditional channels but also much greater levels of player retention. As an experiment in using non-paid channels, it’s been a definite success.

Chris Southall
Head of Studio at SEGA HARDlight

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