Sonic_SpeedBattle

Sega HARDlight acquired high LTV users with GetSocial Smart Invites for Sonic Forces: Speed Battle.

43%

Higher retention of referred players

87%

More game sessions for Referred users compared to others

15x

More played sessions by Power users

Challenges

Multiplayer games are more fun with friends, so Sega HARDlight wanted to have an incentivized referral system for players to invite their friends in Sonic Forces: Speed Battle.

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Smart Invites

Sega HARDlight implemented Smart Invites for incentivized sharing feature. Power users (Viral Whales) generated five or more installs from their own connections, sending 109x more invites than a normal user.

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Results

Users delivered by GetSocial Smart Invite retained significantly better and had higher LTV:


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Conclusion

Incentivizing referrals increased their organic installs and these referrals delivered high-quality users driving up retention and player lifetime values for the game.

chrissouthall

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Adding GetSocial’s social layer to Sonic Forces: Speed Battle delivered incredibly encouraging results. By relying on the power of peer-to-peer recommendation, and rewarding users who invite their friends with in-game items, we not only saw significantly lower acquisition costs versus traditional channels but also much greater levels of player retention. As an experiment in using non-paid channels, it’s been a definite success.

Chris Southall
Head of Studio at SEGA HARDlight

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