Mobile App Marketing

Email Course

A 10-day email course covering various app marketing topics:

  1. Pre-launch/Awareness Stage
    1. Persona Research
    2. Competitor Research
    3. Preparation of Promotional Materials
    4. Creation of Landing Page
    5. Content Marketing
  2. Post-Launch/Acquisition Stage
    1. App Store Optimization (ASO)
    2. App Reviews
    3. Paid Marketing
    4. Social Media and Influencer Marketing
    5. Referral Marketing
  3. Engagement and Retention
    1. Onboarding
    2. Deep Linking
    3. Audience segmentation
    4. Push Notifications and In-App Messaging
    5. Marketing Automation
    6. In-App User-to-User Communications / Communities
    7. Gamification
    8. Social Connections
  4. Monetization/Revenue
    1. In-app ads
    2. In-app purchases, subscriptions
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