MOBILE APP WORLD IN 2021
What Should App Developers and Marketers Know
has reimagined the world of mobile apps and mobile app marketing
What trends will continue to dominate in
Features such as chats and activity feeds have become more popular among mobile apps.
An in-app community is proven to have a positive impact on user engagement.
#1 SOCIAL FEATURES
Mobile games are predicted to be one of the most popular app categories in 2021. Due to the isolation caused by coronavirus, people are looking for new ways of entertainment.
#2 MOBILE GAMING
iOS 14 AD TRACKING
With iOS 14, all Apple devices will disable automatic ad tracking by default, so mobile advertisers must receive user’s consent before tracking.
#3 PRIVACY CHANGES
In 2021, marketing automation will continue to be among the most popular mobile marketing trends.
#4 MARKETING AUTOMATION
Mobile ad spend will reach $290 billion in 2021, boosting the growth of the advertising industry.
#5 MOBILE ADVERTISEMENT
More people are using voice activated technology in their search. According to Statistica 8 billion people will be using digital assistants by 2023
#6 VOICE SEARCH AND CONTROL
AI and C
hatbots will also be an important trend in 2021. AI-based technology uses an instant messaging format to stay connected with customers 24/7.
#7 AI & CHATBOTS
#8 VIDEO CONTENT
According to YouTube, the consumption of video content is increasing by 100% every year. Covid-19 quarantine measures amplify it further.
#9 INFLUENCER MARKETING
Influencer marketing is on track to become a $15 billion dollar industry by 2022. 63% of marketers intend to increase their influencer marketing budget
#10 MICRO MOMENTS
US residents spend an average of 4.7 hours daily on their smartphones, checking social networks at least 17 times. Each viewing of the feed is a kind of “window” for marketers.
Snapchat was the first platform to enter the market with the concept of “My Story”, followed by Instagram, Facebook, and YouTube.
500 million people use Instagram Stories every day
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