MOBILE APP WORLD IN 2021

What Should App Developers and Marketers Know

2021

has reimagined the world of mobile apps and mobile app marketing

2020

What trends will continue to dominate in 

2021?

Features such as chats and activity feeds have become more popular among mobile apps. 
An in-app community is proven to have a positive impact on user engagement.

#1 SOCIAL FEATURES

Mobile games are predicted to be one of the most popular app categories in 2021. Due to the isolation caused by coronavirus, people are looking for new ways of entertainment. 

#2 MOBILE GAMING

iOS 14 AD TRACKING

With iOS 14, all Apple devices will disable automatic ad tracking by default, so mobile advertisers must receive user’s consent before tracking.

#3 PRIVACY CHANGES

In 2021, marketing automation will continue to be among the most popular mobile marketing trends. 

#4 MARKETING AUTOMATION

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Mobile ad spend will reach $290 billion in 2021, boosting the growth of the advertising industry. 

#5 MOBILE ADVERTISEMENT

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More people are using voice activated technology in their search. According to Statistica 8 billion people will be using digital assistants by 2023

#6 VOICE SEARCH AND CONTROL

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AI and Chatbots will also be an important trend in 2021. AI-based technology uses an instant messaging format to stay connected with customers 24/7. 

#7 AI & CHATBOTS

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#8 VIDEO CONTENT

According to YouTube, the consumption of video content is increasing by 100% every year. Covid-19 quarantine measures amplify it further.

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#9 INFLUENCER MARKETING

Influencer marketing is on track to become a $15 billion dollar industry by 2022. 63% of marketers intend to increase their influencer marketing budget

#10 MICRO MOMENTS

US residents spend an average of 4.7 hours daily on their smartphones, checking social networks at least 17 times. Each viewing of the feed is a kind of “window” for marketers.

#11 STORIES

Snapchat was the first platform to enter the market with the concept of “My Story”, followed by Instagram, Facebook, and YouTube.
500 million people use Instagram Stories every day

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